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Gym Virtual Tours

Get The Benefits Enhanced Online Presence Increased Customer
Build Trust & Credibility Showcase Special Features Easily Accessed

How Virtual Tours Can Boost Your Gym Memberships

We Make It Easy To Get In Front Of New Members

With so many options out there, gyms have to be creative and find new ways to stand out from the crowd. It’s no longer enough to rely on traditional methods for marketing and advertising. That’s where virtual tours come in. At Captivly, we create engaging, 360-degree virtual experiences for gyms just like yours.

This article explores how virtual tours can elevate your business, attracting more members and giving them a glimpse into what you offer. Simple but powerful, these tours are more than just a trend – they’re a proven way to take your digital marketing efforts to the next level.

Most Common Gym Services

Helping Gyms Promote & Highlight Their Facility

Listing Photos Icons

Professionally edited images to help captivate buyers

Virtual Tour Icon

Fully interactive 360 images of your entire listing

icon of an overhead map for a drone photography logo

Show of your listing with angles never before seen

Enhanced Online Presence and Visibility

Through a virtual tour, your gym literally jumps off the screen. It gives potential members a personalized tour without them ever needing to leave the couch. More than just showing off your space, it allows you to make a real connection before anyone steps foot inside. People start their gym search online, and a virtual tour puts you front and center. It’s a clever way to boost your website, encouraging longer visits and higher search engine rankings.

Think about the edge you’ll have over competitors: while they rely on static images, your gym comes alive, offering a totally immersive experience. The more engaging your presence is online, the more people stop and take notice. And in a world where everyone’s fighting for attention, a virtual tour is a sure-fire way to be remembered.

Building Trust and Transparency

When people start looking for a new gym, they naturally feel a bit uneasy. What’s the space like? Will it have everything I need? These are just some of the questions that customers think about – and for good reason.

Luckily, a virtual tour makes a real difference. By giving access to every corner of your gym, it’s like swinging your doors wide open. People get to see where they’ll be working out, the equipment they’ll have available, and the overall atmosphere. They get to explore at their own pace, without any added pressure.

Stepping into a new gym can be intimidating, but a virtual tour is designed to make it feel familiar right off the bat. This transparency means no surprises or guesswork when customers arrive. It shows you’ve built a community that’s open and honest – and allows members to feel confident and comfortable from day one.

Showcasing Facilities and Differentiation

Think about how busy everyone is these days. Not many people have the time to run around town and visit several gyms before deciding. A virtual tour solves this problem entirely. It lets people explore your gym whenever it suits them, breaking down barriers and making it easier for them to choose you.

With a digital tour, you’re able to easily highlight all your standout features. Maybe you have Peloton bikes, a rock climbing wall, or a spacious yoga studio. These all set you apart from other locations, and with a virtual tour, you can shine a spotlight on these amenities.

In just a few clicks, people can check out each area, from the weight room to the reception area. They can see your facility up close and explore it wherever – and whenever – they want. It’s like having an open house for your gym that’s happening 24 hours a day, 7 days a week.

Features Of A Virtual Tour

Every Gym Owners Should Know

Offering immersive 360-degree views, customizable vibes, and lead-generating magic, these tours elevate your gym’s charm, making it stand out in the crowd. Let’s turn this innovation into a revenue-boosting ally and welcome a new era where potential members connect with your gym from the comfort of home.

Easy To Navigate & Interactive

Above all else, a virtual tour is interactive. This means you can explore the gym as if you were there. Want to take a closer look at the cardio machines? Go for it. Curious about the free weights area? Just click and you’re there. It’s like being inside the gym, with the freedom to go wherever you want, whenever you want.

360 images

With 360-degree images, people get to see the gym from every angle. No more guessing what’s around the corner or how much space there is. You can virtually stand in the center of the room and spin around, looking at everything from the ceiling to the floor. It’s a complete view that makes sure you don’t miss a thing.

This level of familiarity means less resistance when it comes to membership sign-ups, and gives you more customer loyalty than ever before.

Customize your tour

At Captivly, we understand that every gym is different. That’s exactly why the software we use is fully customizable. The tours we create are more than just flashy add-ons to your website. They’re crafted to increase your gym’s revenue by engaging potential members in a dynamic, interactive way.

Here are some of the features that can be included:

Custom branding Embed hotspots to share information about specific areas Integrate videos for enhanced user experience Lead generation built into the tour for increased gym leads Easily add galleries and images to areas

Increase Your Gyms Revenue

Virtual Tours Carry Their Weight

Average Cost Per Service


The average cost for Fitness Center to receive a Virtual Tour, Gym Photography, or Aerial Photography is roughly $1000 per service.

Average Sales To Payoff

3 Members

The average cost for Fitness Center to receive a Virtual Tour, Gym Photography, or Aerial Photography is roughly $1000 per service.

Average Time To Payoff

2 Months

The average cost for Fitness Center to receive a Virtual Tour, Gym Photography, or Aerial Photography is roughly $1000 per service.

How To Get The Most Out Of A Virtual Tour For Your Gym

Take Your Marketing To The Next Level

Once you’ve got a fantastic virtual tour (created by Captivly, of course) you’ll want to make sure it reaches as many members as possible. Below are a few ideas on how to get the most out of your tour.

Toss It On Your Website

A virtual tour can be a game-changer for your website. By putting it front and center, you instantly add value for your visitors.

People can take a virtual walk around your gym, which keeps them interested for longer. This not only makes your website more appealing but can also improve your SEO. Search engines give more weight to websites with engaging, interactive content, so your virtual tour helps your site rank higher in results. This, in turn, makes it easier for potential members to find you in the future.

Get More Engagement On Social Media

Social media is great for spreading your virtual tour. Share it on Facebook, Instagram, and X (formerly Twitter) to keep your followers in the loop.

This can kickstart organic promotion of your gym. When your current members share the virtual tour, it spreads through word-of-mouth, attracting friends and family. This is an excellent way to build a tight-knit community around your gym and tap into the power of social platforms.

Share You're Gym In New Ways With Email

Email marketing is another lever you should be pulling. Including a tour link in your marketing emails can spark interest among potential members. With a catchy headline and warm, inviting text, this is a great way to introduce people to your gym and show them what you have to offer.

Also consider adding a link to your email signature. That way, every email you blast out – whether to a current member or a potential one – includes an invitation to explore your space.

This gets people familiar with your gym and increases the likelihood of them wanting to take the leap and join.

How Virtual Tours Help Gyms Grow

Boost Memberships and Revenue

Stand Out From the Crowd

Provides a Showcase: Your gym is better than all the others, right? A virtual tour lets you highlight that. Whether it’s cutting-edge equipment or advanced amenities, a tour brings these features to life, setting you apart from other gyms in the area that are stuck with plain old photos.

Creates a Real Connection: There’s something about being able to walk through a place online that just clicks with people. It’s like they’re already there, strolling through your facility. This connection is way stronger than what you get from a typical ad, making your gym stick out in their minds.

Increase Trust With Potential Clients

Transparency and Authenticity: People want to know what your gym is really like before they join. A virtual tour shows your gym in an honest light – from how clean your space is to the quality of your equipment. This openness builds trust, as customers can see you’re not hiding anything.

Confidence in Decision-Making: Choosing a gym is a big deal for many. With a virtual tour, they can explore your space online, get a feel for it, and decide with confidence. It’s like letting people take a test drive before committing.

Supercharge Your Marketing

Captures Attention: A virtual tour goes beyond just conveying information. It grabs attention in a way that standard photos can’t, allowing your gym to resonate with customers long after they click away.

Increased Online Engagement: Because virtual tours are fun to explore, they tend to get shared more often. People love to show their friends where they’re thinking of working out. This means more eyes on your gym and a wider reach for your marketing efforts.

Integrate With Google Maps

Enhanced Online Visibility: Add your gym’s virtual tour to Google Maps and watch how it draws attention. This gives people a window into your gym right from their screens, making them more likely to stop by in-person or check out your website.

Improved Local SEO Ranking: Having a virtual tour linked to Google Street View positively impacts your search rankings. Google loves when you use its features fully and have a complete listing. A virtual tour can help your gym climb up in local search results, making it easier for people nearby to find you when they’re searching for a place to break a sweat.

Increase the Number of Members

Turns Clicks Into Sign-Ups: A virtual tour is a creative way to show off your gym online. It can make the people who visit your website more likely to think, “This is my kind of place,” and sign up for a membership.

Previews What You Have: With a virtual tour, there’s no guessing about what’s inside your gym. Potential members get a clear look at your facilities, which can make them more confident about joining. It’s like they’ve already visited, liked what they saw, and decided to become a member – adding to your bottom line.

Enhanced SEO

Attracts More Website Visitors: By adding a virtual tour to your website, you’re giving search engines something new and exciting to show about your business. This can help your site show up higher in search results, bringing in more visitors over the long-run.

Engages Visitors for Longer: Search engines prefer websites that offer something more than just text. A virtual tour is a different kind of interactive feature that can keep people on your site longer, which is great for your gym’s SEO metrics.

24/7 Open House

Promotes Key Features: You can use a virtual tour to spotlight what’s special about your space. Got a juice bar? Show it off. Have unique training equipment? Point it out. A virtual tour makes doing all this – and more – a breeze.

Conveys Important Info Easily: With hotspots, you can guide visitors to the most important parts of your gym. You can use these signposts to provide practical info, like displaying your opening hours, introducing personal trainers, or giving out more details about your classes.

Always Open and Available: A virtual tour is like an open house for your gym that’s going around the clock. Whether it’s early morning or late at night, potential members can take a virtual tour and discover what makes your gym so great, fitting it into their schedule whenever they have time to browse.

Increased Website Traffic

Pulls in More Visitors: A virtual tour is like a magnet. It’s interactive, engaging, and fun to explore. There are few better ways to increase click-through rates and accelerate your overall website traffic than with a hands-on virtual tour.

Social Media Sharing and Referrals: A 360-degree tour provides endless viral potential. Each share can bring new eyeballs to your site, as friends and followers click through to see what’s so interesting about your gym. With social media, you can tap into the desire to experience content firsthand – and never miss out on a thing.

Higher Google Presence

Climb Up in Google Searches: When you add a virtual tour to your gym, it gives Google exactly what it craves – engaging content. This can help you appear higher up when people search for relevant keywords, making it easier for potential members in your area to find you.

Extended User Engagement: A virtual tour offers more than just pretty pictures. It creates a fully immersive experience. People spend more time interacting with it on your website, and Google takes notice. The more time visitors spend with you online, the more Google sees your site as valuable, pushing it up in search results.

Ready to Create Your Own?

Get in touch today, and let's make your gym the one that everyone can't stop talking about.


The average cost for Fitness Center to receive a Virtual Tour, Gym Photography, or Aerial Photography is roughly $1000 per service.


The average cost for Fitness Center to receive a Virtual Tour, Gym Photography, or Aerial Photography is roughly $1000 per service.


The average cost for Fitness Center to receive a Virtual Tour, Gym Photography, or Aerial Photography is roughly $1000 per service.

Tour Sample


Sample Photos

Tour Process

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