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How Virtual Tours Help Sell

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Why You Need a Real Estate Virtual Tour For Your Listings


As a real estate agent, you aim to get more listings, sell more houses and stand out against the competition. Learn why a real estate virtual tour is necessary for your listings and helps accomplish your goals.

When real estate professionals are hired to sell a property, they want to make sure to do a good job the first time they list it. There are a lot of marketing components to handle during the sales process, from the description to high-resolution photos. It needs to be orchestrated by you as the agent. 

Yet this is only part of the puzzle. There are additional marketing efforts that you can do to support selling the property faster and at the highest price. This element is through the inclusion of a virtual reality tour of your listing. Read on to learn how a virtual real estate tour of your listings can benefit your selling process.

What Is A 3D Virtual Tour?

Real estate virtual tours are nothing new, yet they went from nice to have to a requirement in the marketing efforts to sell a property. It’s a 3d walkthrough of the house itself that allows the prospective buyer to see the house with a more authentic feel without actually having to be on site. These tours are similar to the 360 photos you see on google street view.

Professional real estate photography does an excellent job at grabbing the attention of a prospective buyer, but with a 360 virtual tour, they can get a better idea of the flow and layout of the property from the comfort of their home. Virtual reality tours can also show the floor plan with square footage and virtual staging, helping them see if the space is suitable for them. Prospective buyers want to get this look and feel through these 3D home tours as a sampler before proceeding further in the sales process. 

Keep in mind when creating these virtual tours to take the same level of quality that you would with stock photos of the home. A professional virtual tour for real estate needs to be the option to go with instead of a DIY option through your smartphone. A poor virtual tour may act as a deterrent, dissuading a home buyer from taking the next steps. Since it helps to sell the home, take the time to do it right. 

How Virtual Tours Help Sell in Real Estate

#1: You Will Save Time And Money:

Although you may think that there’s a cost associated with it, in the long run, it will help get qualified home buyers who are genuinely interested in the property to do an onsite visit. Real estate virtual tours act as a primer for those looking for homes. Getting the house’s whole layout digitally can quickly turn away uninterested buyers and sway those ready to buy faster. 

There’s a homebuyer’s checklist that many buyers build before they begin their home search. They can quickly check things off the list with a virtual tour. That means those who jump to schedule a local visit have had most or all points on this checklist covered. 

#2: Make Your Listings Stand Out:

Even though it’s more commonplace to include real estate virtual tours, that doesn’t mean real estate agents use them as often as they should. That means you can stand out against other real estate listings by providing this powerful content to the potential buyer. 

Having a first-person view through the virtual tour helps to provide depth that’s not always possible with images, no matter how good the angles or the photographer is. Keep in mind that it isn’t an either/or situation. Still, the combination of concise writing, high-quality images, and the inclusion of a 3d tour will help your listing stand out the most and ultimately close the deal. 

#3: Great Option For Buyers:

Buyers will be looking at dozens of homes throughout their search. Their homebuyer’s checklist will also tend to change as they see what’s more within their price range after seeing the first few houses and compromising on their options. 

Real estate virtual tours help buyers quickly select which options meet their demands without scheduling onsite tours.

Onsite visits are sometimes only available for locals and nationals, but you may have an overseas client. They cannot readily come and visit the property. However, a virtual tour that gives a thorough panoramic tour of the place will make a potential overseas client much more motivated to at the least visit the property and, at the most, purchase the property. 

Remember that overseas clients also tend to be much simpler because they may be more prone to all-cash offers. Therefore, 3d virtual tours only help to facilitate it. 

#4: Eliminate Time Wasters:

We may not like to admit it, but there are a lot of ‘window shoppers’ in the real estate industry. Either they’re not interested in buying a home or insist on seeing multiple homes on the same day. Regardless, it takes time and resources to schedule and show listings.

Real estate virtual tours help get you the right clients the first time around and act as a filter against those viewings that don’t seem to be going anywhere. 

Bottom Line

You want to proceed with real estate marketing in the most holistic approach possible. Real estate virtual tours are the best way to round out the overall strategy when done by a professional real estate photographer. With virtual tours as part of your overall marketing strategy, you’ll be able to offer clients upfront visuals. This unique method will help filter out those who aren’t interested and only work with qualified prospects to save time and resources. This leads to faster sales and property turnover.

Frequently Asked Questions

A virtual home tour allows prospective buyers a complete walkthrough interior view. It brings a first-person perspective, allowing buyers to imagine themselves inside the home. This experience will help produce quality buyers more interested in the property because they can already picture themselves inside these homes.

A 3D virtual house tour is a cost-effective tool to help attract a broader and more interested group of buyers. It helps to place the potential client closer to what the home would feel like through this virtual walkthrough. It does a better job of showing the depth of a property versus other types of mediums. This is also a go-to option for overseas clients.

According to recent studies, those that use virtual tours on their real estate listing tend to sell houses 6% faster with a 3% increase in sales price. A study in 2020 also showed that hosting both online virtual tours with an open house led to faster sales.

Virtual tours help buyers imagine what it would be like if they were onsite and walking through the home in real life, all from the comfort of their own home. It’s ideal and a great way to save time by having more people experience a virtual showing of the home versus numerous in-person showings. A 3D property tour allows the interested buyer to understand the layout of the house and determine how they will decorate it via interactive floor plans. Consider a virtual tour part of your overall marketing strategy if you’re selling a home.

Our virtual tours don’t require special virtual tour software or a VR headset to view. They can be viewed on a smartphone, tablet, or desktop. This allows our virtual tours to easily be viewed by the potential buyer on many different platforms, including on a real estate website.

The most popular tour tours are:

  • iGuide 3D Virtual Tour
  • Matterport 3D Virtual Tour
  • Zillow 3D Tour

An interactive virtual tour takes multiple panoramic photos and stitches them together to create an immersive experience for the viewer. This allows them to experience the property as if they were there without being on location.

Virtual tours are still underutilized but don’t expect that to last long. When used in conjunction with a solid digital sales experience virtual tours can benefit you greatly. 3D tours give the potential buyer the ability to tour the space at their own pace and focus on their own wants and needs.

A video tour is similar to a virtual tour by showing more of a space than pictures alone. However, videos generally show the space with fast transitions, which don’t allow users to go at their own pace. Virtual tours also show all of the space giving the viewer a full picture of the property.

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