Terms Of Use - Captivly Real Estate Photography
CAPTIVLY MEDIA SERVICE AGREEMENT
This Service Agreement (“Agreement”) is entered into between Captivly, LLC (“Company”) and the booking party (“Client”). By scheduling services, the Client agrees to the following terms:
1. Scope of Services
Company agrees to provide real estate media services which may include photography, video production, aerial/drone services, virtual enhancements, AI editing, and related marketing media as requested by Client.
2. Payment Terms
Payment is due according to the invoice terms unless otherwise agreed in writing.
Usage rights are granted only after full payment is received.
Company reserves the right to withhold delivery or revoke usage rights for unpaid invoices.
Late payments may result in suspension of licensing rights.
3. Copyright & Licensing
All images delivered by Captivly, LLC are protected under U.S. copyright law.
Usage rights are granted only upon full payment of the associated invoice.
Captivly, LLC retains full copyright ownership of all original work.
If the invoice is not paid in full by the due date, Captivly, LLC reserves the right to revoke any and all usage rights without further notice.
Unauthorized use of the images prior to payment or after revocation constitutes a violation of copyright law and may result in legal action.
Client is granted a limited, non-exclusive, non-transferable license to use the media for:
Marketing the specific property
MLS listings
Online marketing
Social media promotion
Print marketing related to the listing
Media may not be:
Resold
Given to third parties
Reused for future listings
Used by builders, stagers, or other vendors without permission
4. AI Editing & Digital Enhancement Disclosure
Client acknowledges that delivered media may include digital editing and AI-assisted enhancements including but not limited to:
Clutter removal
Object removal
Lawn enhancement
Sky replacement
TV screen replacement
Virtual twilight conversion
Minor visual reconstruction
Color correction
Perspective correction
These enhancements are performed strictly for marketing presentation purposes.
Images may not represent the exact current condition of the property.
Client agrees they are responsible for verifying accuracy before publication.
5. Client Review & Approval Responsibility
Client agrees they are solely responsible for:
Reviewing all delivered media
Verifying property condition
Confirming MLS compliance
Ensuring marketing accuracy
Confirming disclosures when required
Use, publication, or distribution of delivered media constitutes full acceptance of the work.
6. Marketing Representation Responsibility
Company provides media as a marketing tool only.
Company makes no representations regarding property condition, defects, or disclosures.
Client assumes full responsibility for:
Property representation
Marketing claims
Disclosure compliance
MLS rule compliance
7. Limitation of Liability
Captivly, LLC shall not be liable for any claims including but not limited to:
Misrepresentation claims
MLS violations
Advertising disputes
Third-party reliance on media
Property condition disputes
AI enhancement disputes
Editing interpretation disputes
If liability is established for any reason, total liability shall be limited to the amount paid for the services provided.
Under no circumstances shall Company be liable for:
Consequential damages
Lost commissions
Lost profits
Legal fees
Reputation damages
8. Indemnification
Client agrees to indemnify, defend, and hold harmless Captivly, LLC from any claims, damages, lawsuits, or expenses arising from:
Use of media
Marketing claims
MLS violations
Failure to disclose property defects
Misrepresentation allegations
Unauthorized editing or alteration of media
Use after property condition changes
This indemnification survives termination of services.
9. Property Condition Changes
Client acknowledges property condition may change after media capture.
Company is not responsible for differences between photographed condition and current condition.
10. Media Alteration
Client agrees not to apply additional editing, filters, AI alterations, or modifications that could misrepresent the property.
Company is not responsible for third-party alterations.
11. Scheduling & Cancellation
Cancellations within 24 hours may be subject to a cancellation fee.
Company reserves the right to reschedule due to:
Weather
Safety concerns
Property readiness
Equipment failure
Uncontrollable circumstances
12. Drone Services
All drone operations are conducted in compliance with FAA regulations.
Flights may be canceled due to:
Weather
Airspace restrictions
Safety concerns
No guarantee is made regarding specific aerial angles if unsafe or restricted.
13. Turnaround Time
Delivery timelines are estimates and not guarantees.
Company is not liable for delays caused by:
Weather
Revision requests
Technical issues
High workload periods
14. Force Majeure
Company shall not be liable for delays or failure to perform due to circumstances beyond control including:
Weather
Acts of God
Government restrictions
Equipment failure
Illness
Internet outages
15. Dispute Resolution
Any disputes shall first attempt resolution through good-faith negotiation.
If unresolved, disputes shall be resolved through binding arbitration in the Company’s operating state.
Client agrees not to initiate litigation without first attempting arbitration.
16. Legal Fees
If Company must enforce this agreement, Client agrees to pay reasonable legal fees and collection costs.
17. Agreement Acceptance
Booking services, signing an estimate, or paying an invoice constitutes acceptance of this Agreement.
18. Maximum Damages Clause
Client agrees that any claim against Company shall be limited to the cost of services provided and waives any claim exceeding that amount.