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Everything You Need To Know About Commercial Real Estate Photography

Chapter 11

Table of Contents

Did you know potential real estate customers spend more time looking at property images than anything else? To answer your question, yes, potential buyers and renters do spend the majority of their time looking at the photos of the property they are interested in.

This means that commercial real estate photography is an integral part of the overall real estate industry. In fact, capturing stunning, quality property images can help supercharge your real estate marketing efforts.

Thus, you must understand commercial real estate photography and how it can boost your real estate business. From image quality to copyright rules, this article covers commercial real estate photography.

Definition of commercial real estate photography

Importance of high-quality visuals when marketing commercial properties

Photography and real estate go hand in hand. That is a fact. It is well known that professionally photographed properties sell better. Marketing real estate requires photographs of a high caliber, just like marketing in any other industry.

The photos give potential buyers a good impression. When marketing your properties, having photos of high quality that capture everything from the layout to the size to the features and the overall atmosphere can go a long way.

They give potential buyers the information they need to buy. They can also build customer anticipation.

High-quality photos can help brand your property and improve its appearance. When prospective tenants or buyers see pictures of the property that were taken by a professional photographer, they get an idea of the high quality and professionalism of your services. As a consequence of this, there is a better chance that they will be interested in conducting business with you.

In other words, well-shot photos can help:

  • Attract attention and generate interest in a property
  • Showcase the property’s features and benefits
  • Create a sense of space and atmosphere for property buyers
  • Potential tenants and buyers visualize themselves using the space
  • Complement your overall real estate marketing strategy
Panoramic view of Akron, Ohio's dynamic downtown skyline, showcasing prominent landmarks including the FirstEnergy Building, Huntington Tower, and PNC Tower. The cityscape stands against a clear, sunny blue sky with fluffy white clouds, capturing the essence of a crisp autumn day. While the trees display the vibrant colors of fall foliage, the lush green grass below adds a touch of contrast and serenity to this bustling urban scene.

Most Common Commercial Buildings that Require Commercial Real Estate Photography

Office spaces

Let’s talk about office spaces and their need for commercial real estate photography. Chances are if you are reading this, you are looking to find renters for your office space, or you are looking to sell an office building.

The truth is, if you are looking to rent or sell this space in a timely manner captivating images are going to be a must!

Almost everyone will start their search online, where they are able to see every available space in their area. with professional commercial photography, you will be able to highlight the features and benefits of your location. from the unique architecture, amazing amenities, and awesome location, professional images will help make you stand out in a crowded market.

Commercial real estate photography showcases the features and amenities of the office space in the best possible light. Well-lit, professionally composed images can highlight the layout, design, and functionality of the space, creating a favorable first impression. This helps potential tenants or buyers visualize themselves within the office environment and aids in making informed decisions.

Moreover, commercial real estate photography adds credibility and professionalism to the property listing. It demonstrates that the property owner or real estate agent values their investment and takes marketing seriously.

Office spaces have unique features, from elegant architecture to fun amenities. Professional commercial real estate photography can capture these unique elements, setting the office space apart through captivating images.

Corporate buildings

Now maybe you are responsible for marketing the sale of a corporate building, or you are looking to rent the space inside of a building. The first thing you are going to want to do is line up a commercial real estate photographer. Give them a call and have a discussion about what you are looking to accomplish with this space. Speaking for Captivly – we have people call us all the time and we will help collaborate and make sure we have the perfect game plan to help you hit whatever goal you are trying to achieve with your corporate building/space.

Looking specifically at selling a corporate building, phenomenal photos of the space can dramatically help you market the property. Commercial Photography for corporate buildings will help increase the visual appeal of the property. from highlighting the exterior aspects of the building; parking garage, gorgeous entrance, parking lot, and location… (also a twilight image of a corporate building is always an amazing touch!) and interior aspects of the building; unique architecture, spacious offices, top-notch amenities… all of these things come together to create a powerful first impression.

Now, if we look towards the focus of renting out an office space, the concept is very similar. The biggest difference is focusing on your target demographic. You need to keep in mind, when you are selling a corporate building you are typically looking to sell to investors that aren’t as concerned with how the space will fit their specific needs, but more so focused on the overall image of the building along with the “rentability” of the office space. But, when you are looking to rent out a space your target is business owners. This means you need to help paint the perfect image of how people are going to be able to build a company and culture within this space. So make sure you talk to your photographer about what your goals are with the space.

Continuing on with renting out the space; you need to focus on the areas that are going to be talking points. image you are an employee for the company that is renting out the space. What areas are going to be things that you brag about to your friends? Need some examples of cool features that can help fill a space?

  • An amazing break room with a view
  • Gorgeous common area outside for employees to have lunch
  • Is there an area that would be perfect for ping-pong tables and a juice bar?
  • How about the gym in the building

Regardless of what mission you are trying to achieve with your corporate building or the listing that you are trying to get rented. Professional commercial photography is the perfect way to portray a sense of credibility and begin to build emotion that will help your potential buyer or renter put themselves in your listing.

Commercial real estate photography at Nomz Eatz in Akron, Ohio, showcasing the inviting bar area with patrons enjoying drinks. Barstools line the counter, setting a warm and welcoming atmosphere for customers.

Retail spaces

Scenario, you have a retail space. This space is gorgeous; you did an awesome job decorating the location. When people walk into your business, they get immersed in your brand, building an experience that is like no other. But, the downfall is your website/digital presence doesn’t portray the same image. This is where commercial photography comes into play for retail businesses and spaces.

So whether you are a small business, a car dealership, a hair salon, or any business that has an awesome location, commercial real estate photography is a huge value add to your marketing strategy. This type of photography helps capture eye-catching images that can impact and make a lasting impression.

Here are a few different things you can get commercial photos of at a retail location:

  • Real Estate (Office buildings, retail spaces, warehouses, hotels, etc.)
  • Products (For advertising, e-commerce, catalogs, etc.)
  • Food (For restaurants, food packaging, cookbooks, etc.)
  • Fashion (Clothing, accessories, models, etc.)
  • Portraits (Headshots, group photos for businesses, professionals, etc.)
  • Events (Conferences, trade shows, corporate events, product launches, etc.)
  • Architecture (Buildings, structures, interiors, etc.)
  • Landscapes (Natural destinations, travel and tourism marketing, etc.)
  • Industrial (Manufacturing processes, machinery, facilities, etc.)
  • Lifestyle (People engaging in daily activities for brands and marketing)
  • Automobiles (Cars, vehicles for car manufacturers, dealerships, etc.)
  • Technology (Electronic devices, gadgets, tech products for advertisements, etc.)
  • Sports (Athletes, sporting events, sports-related products, etc.)
  • Hospitality (Hotels, resorts, restaurants, travel accommodations, etc.)
  • Medical and Healthcare (For advertising, education, patient care materials, etc.)
  • Interior Design (Home interiors, commercial spaces, etc.)
  • Artwork (Paintings, sculptures, installations, etc. for artists and galleries)
  • Jewelry (For jewelry brands, catalogs, e-commerce, etc.)
  • Beauty and Cosmetics (Makeup products, beauty brands, etc.)
  • Pets (Pet-related products, pet services, etc.)
  • Fitness and Wellness (Gyms, fitness equipment, wellness brands, etc.)
  • Education (Schools, educational institutions, classrooms, etc.)
  • Travel (Tourist destinations, travel agencies, etc.)
  • Music (Musicians, concerts, music-related products, etc.)
  • Finance and Banking (Banking services, financial institutions, etc.)
  • Technology Startups (Tech companies, startup businesses, etc.)
  • Home Decor (Furniture, home accessories, etc.)
  • Electronics (Electronic gadgets, devices, etc.)

The awesome thing about these photos is that you can use them in various areas of your marketing strategy. Some of these areas are; the business website, social media platforms, Business directories, email marketing, print marketing materials, and more.

So if you own a retail location or are in charge of the marketing for a local retail location, give commercial real estate photography another look. Captivating commercial photography is the perfect way to capture unique architecture, design, and amazing products. This helps with visual storytelling that can positively impact your marketing.

So overall, commercial real estate photography is a very powerful tool to have in your toolbelt for retail spaces. You are helping your business stand out while capturing the attention of new customers.

Shopping centers

Shopping centers need commercial real estate photography for various compelling reasons as it plays a pivotal role in attracting shoppers and businesses alike. High-quality and visually captivating images of shopping centers can significantly enhance marketing efforts and promote their unique offerings.

Firstly, commercial real estate photography showcases the shopping center’s architecture, design, and layout, giving potential visitors a glimpse of its ambiance and overall appeal. These images create a positive first impression, generating curiosity and interest among potential shoppers and tenants.

Secondly, for businesses within the shopping center, professional photography provides an opportunity to showcase their storefronts, products, and services. This helps businesses stand out in a competitive market, attracting more foot traffic and potential customers.

Thirdly, commercial real estate photography is instrumental in advertising and promotional campaigns for shopping centers. These images can be used in brochures, websites, social media platforms, and advertising materials to reach a broader audience and increase the center’s visibility.

Furthermore, commercial real estate photography aids in attracting potential tenants and retailers to lease spaces within the shopping center. Well-composed images of the available commercial spaces and their amenities showcase the potential for business growth, encouraging interested parties to consider setting up shop in the center.

Additionally, shopping centers often host events, seasonal decorations, and sales promotions. Professional photography captures these special moments, enabling the marketing team to create engaging content for online and offline promotional activities.

Moreover, in the digital age, online platforms and virtual tours are becoming increasingly important for marketing commercial spaces. High-quality photography enables the creation of virtual tours that allow potential tenants and shoppers to explore the shopping center remotely.

Industrial and warehouse facilities

Industrial and warehouse facilities benefit significantly from commercial real estate photography due to several compelling reasons:

Showcasing Features: Commercial real estate photography allows these facilities to showcase their unique features, such as storage capacity, loading docks, high ceilings, and specialized equipment. High-quality images can effectively communicate the facility’s capabilities to potential clients or tenants.

Attracting Tenants or Buyers: Industrial and warehouse spaces are often leased or sold to businesses looking for specific operational requirements. Professional photography makes it easier to attract the attention of potential tenants or buyers by presenting the facility in the best possible light.

Transparency and Trust: High-quality images convey transparency and professionalism. They show that the property owner or manager takes their business seriously, which can build trust with potential clients. This trust is especially crucial when dealing with industrial clients who rely on these facilities for their operations.

Online Visibility: In today’s digital age, most property searches start online. Having visually appealing images of industrial and warehouse facilities on websites and listing platforms increases the chances of capturing the interest of potential clients who browse these platforms.

Efficient Marketing: Industrial and warehouse facilities can use these images in marketing materials, brochures, and online listings. Consistent and engaging visuals across these channels help establish a strong brand identity and reach a wider audience.

Tenant Retention: For property managers, having a portfolio of professional images can help with tenant retention. Well-maintained and visually appealing facilities are more likely to retain existing tenants and attract new ones.

Hotels, resorts, and hospitality venues

Hotels, resorts, and hospitality venues rely heavily on commercial real estate photography for several compelling reasons:

Visual Appeal: High-quality photography captures the ambiance, aesthetics, and luxury of these venues, enticing potential guests with visually appealing images of the accommodations, amenities, and surroundings.

Online Presence: In the digital era, travelers and event planners often make their decisions based on online research. Professional photos enhance the venue’s website, social media profiles, and online listings, leaving a lasting impression on potential visitors.

Marketing and Advertising: Stunning imagery is essential for marketing campaigns and promotional materials. It helps convey the unique selling points of the venue, whether it’s a beautiful location, luxurious rooms, or exceptional services.

Competitive Advantage: In a highly competitive industry, outstanding photos can set a hotel or resort apart from competitors. Striking visuals help create a memorable brand image and attract guests seeking a memorable experience.

Event Hosting: For venues that host events like weddings, conferences, and parties, commercial photography is essential. It showcases the event spaces, catering services, and facilities, making it easier to attract event planners and organizers.

Virtual Tours: Commercial photography can be used to create virtual tours of the property, allowing potential guests to explore rooms, facilities, and event spaces from the comfort of their homes.

Guest Experience: High-quality photos of rooms, amenities, and dining options provide potential guests with a preview of their experience, helping them make informed booking decisions.

Increased Bookings: Visually appealing images can directly translate into more bookings and higher occupancy rates. Guests are more likely to choose a venue that showcases its offerings through professional photography.

Media and Publications: Hotels and resorts often feature in travel magazines, blogs, and other media. Quality photography increases the chances of being featured and positively reviewed in these publications.

Renovations and Updates: When venues undergo renovations or updates, commercial photography can capture the improvements and attract both new and returning guests.

Looking specifically at selling a corporate building, phenomenal photos of the space can dramatically help you market the property. Commercial Photography for corporate buildings will help increase the visual appeal of the property. from highlighting the exterior aspects of the building; parking garage, gorgeous entrance, parking lot, and location… (also a twilight image of a corporate building is always an amazing touch!) and interior aspects of the building; unique architecture, spacious offices, top-notch amenities… all of these things come together to create a powerful first impression.

Now, if we look towards the focus of renting out an office space, the concept is very similar. The biggest difference is focusing on your target demographic. You need to keep in mind, when you are selling a corporate building you are typically looking to sell to investors that aren’t as concerned with how the space will fit their specific needs, but more so focused on the overall image of the building along with the “rentability” of the office space. But, when you are looking to rent out a space your target is business owners. This means you need to help paint the perfect image of how people are going to be able to build a company and culture within this space. So make sure you talk to your photographer about what your goals are with the space.

Continuing on with renting out the space; you need to focus on the areas that are going to be talking points. image you are an employee for the company that is renting out the space. What areas are going to be things that you brag about to your friends? Need some examples of cool features that can help fill a space?

  • An amazing break room with a view
  • Gorgeous common area outside for employees to have lunch
  • Is there an area that would be perfect for ping-pong tables and a juice bar?
  • How about the gym in the building

Regardless of what mission you are trying to achieve with your corporate building or the listing that you are trying to get rented. Professional commercial photography is the perfect way to portray a sense of credibility and begin to build emotion that will help your potential buyer or renter put themselves in your listing.

Commercial real estate photography of Uncle Tito's Mexican Restaurant Grill and Bar, featuring a rustic interior with wooden booths, a well-appointed bar area, and textured wooden flooring, creating an inviting and cozy atmosphere.

Restaurants and cafes

Restaurants and cafes greatly benefit from commercial real estate photography for several compelling reasons:

Mouthwatering Presentation: Professional photography captures the essence of the culinary creations, showcasing dishes in their most appetizing and alluring form. This visual appeal entices potential diners and makes them eager to experience the food.

Online Menu: In the digital age, many customers review menus online before deciding where to dine. High-quality photos of menu items help restaurants and cafes stand out, allowing patrons to preview the offerings and anticipate their meal.

Social Media Engagement: Striking images of food and interiors are highly shareable on social media platforms. They encourage customers to post pictures of their dining experience, essentially providing free word-of-mouth marketing and increasing a restaurant’s online visibility.

Atmosphere and Ambiance: Commercial real estate photography captures the ambiance, decor, and mood of the restaurant or cafe. These images help potential patrons gauge if the venue aligns with their dining preferences and expectations.

Marketing and Promotion: Restaurants and cafes use these images in marketing campaigns, on their websites, and in promotional materials. Well-composed visuals enhance branding efforts and attract a wider audience.

Events and Private Dining: For venues that host events or offer private dining spaces, commercial photography showcases these facilities, making it easier to attract bookings for special occasions.

Online Reviews: Images on review platforms like Yelp or TripAdvisor can influence potential customers. Great photos make a positive impression and can lead to more favorable reviews and ratings.

Menu Changes and Seasonal Specials: When restaurants introduce new menu items or seasonal specials, commercial photography is essential to update their promotional materials and online presence.

Reservations and Bookings: High-quality visuals can boost reservations and bookings. Patrons are more likely to make reservations at restaurants and cafes that visually appeal to them.

Competitive Advantage: In a saturated market, professional photography gives an edge by setting a restaurant or cafe apart from competitors. It conveys a commitment to quality and showcases the venue’s unique attributes.

Healthcare facilities

Healthcare facilities benefit from commercial real estate photography for several important reasons:

First Impressions: Professional photography helps create a positive first impression. It showcases the facility’s exterior, entrance, and waiting areas, making patients and visitors feel comfortable and confident in the care provided.

Trust and Credibility: High-quality images convey trust and professionalism. They assure patients that the healthcare facility is well-maintained and takes its commitment to patient care seriously.

Online Presence: In today’s digital age, potential patients often research healthcare providers online. Appealing photos on a website and social media profiles increase the chances of attracting new patients and clients.

Facility Features: Photography highlights the various features of the healthcare facility, including state-of-the-art equipment, comfortable patient rooms, and advanced technology. This can differentiate the facility from competitors.

Staff Portraits: Commercial photography can include professional portraits of medical staff, creating a sense of familiarity and trust by allowing patients to see the faces of the healthcare professionals who will care for them.

Marketing and Promotion: These images are essential for marketing and promotional materials, including brochures, advertisements, and online campaigns. They help communicate the facility’s unique services and specialties.

Virtual Tours: Healthcare facilities can use photography to create virtual tours, allowing prospective patients to explore the facility remotely. This can be especially helpful for individuals seeking specialized care.

Patient Experience: Visuals that capture the comfort and amenities of patient rooms, waiting areas, and treatment spaces can positively influence patient choice, making them more likely to select a particular healthcare facility.

Community Engagement: Photos can be used to showcase community outreach, wellness programs, and health education initiatives, demonstrating the facility’s commitment to the well-being of its community.

Documentation: High-quality images can serve as valuable documentation tools for insurance purposes, accreditation, and internal facility management.

Commercial real estate photography of the University of Akron campus in fall, featuring the baseball field, soccer field, student union, Coleman Commons, Butchel Hall, and the picturesque Akron city skyline in the background, all bathed in the warm glow of the autumn sun.

Educational institutions

Educational institutions, such as schools, colleges, and universities, benefit significantly from commercial real estate photography for several compelling reasons:

Attracting Students and Families: High-quality photography captures the campus’s aesthetic appeal, facilities, and learning environments, making it more attractive to prospective students and their families during the admissions process.

Online Presence: In today’s digital age, educational institutions rely on their websites and social media to reach prospective students. Engaging visuals help create a positive online presence and leave a strong first impression.

Marketing and Promotion: Commercial real estate photography is invaluable for marketing campaigns, brochures, and promotional materials. It effectively communicates the institution’s values, academic excellence, and unique offerings.

Recruitment Efforts: Images of classrooms, laboratories, sports facilities, and extracurricular spaces can be used to attract top-notch faculty and staff, enhancing the institution’s teaching and research capabilities.

Alumni Engagement: Educational institutions often use photography to connect with alumni, showcasing campus improvements, special events, and achievements, fostering a sense of pride and encouraging support.

Facility Maintenance: Regularly updated photos can serve as documentation for facility maintenance and renovations, helping with planning, budgeting, and compliance with safety regulations.

Fundraising and Donor Engagement: High-quality images can be powerful tools for fundraising efforts, as they show potential donors the impact of their contributions, including new buildings, scholarships, and programs.

Community Engagement: Photos can be used to highlight the institution’s involvement in the local community, such as outreach programs, partnerships, and events, demonstrating its commitment to social responsibility.

Event Promotion: Images of campus events, such as lectures, concerts, and sports competitions, can attract attendees and enhance the institution’s reputation as a hub for cultural and intellectual activities.

Virtual Tours: Educational institutions can use photography to create virtual campus tours, allowing prospective students, especially international ones, to explore the campus remotely.

Commercial real estate photography of the bar area at Five Iron Golf in Cleveland, Ohio, showcasing the contemporary and inviting atmosphere of the venue.

Businesses

Businesses of all types benefit significantly from commercial real estate photography for various compelling reasons:

Online Visibility: In the digital age, a strong online presence is crucial. High-quality photography enhances a business’s website, social media profiles, and online listings, making it more visible and engaging to potential customers.

First Impressions: Professional images create a positive first impression. They showcase the business’s exterior, interiors, and products or services, leaving a lasting impact on potential clients.

Brand Identity: Consistent and visually appealing visuals help establish and reinforce the business’s brand identity. This can be especially important for building a recognizable and trusted brand.

Marketing and Advertising: Commercial real estate photography is essential for marketing campaigns, advertisements, brochures, and promotional materials. It effectively communicates the business’s offerings and unique selling points.

Product Presentation: Businesses can showcase their products or services in the best light, highlighting key features and benefits. This can lead to increased sales and customer inquiries.

Competitive Advantage: Striking visuals set a business apart from competitors. Professional photography conveys a commitment to quality and professionalism, which can influence customer choices.

Online Reviews: Engaging images on review platforms like Yelp or TripAdvisor can influence potential customers. Great photos can lead to more favorable reviews and ratings.

Facility Features: Photography captures the features and amenities of a business location, whether it’s a restaurant, retail store, or office. This can help attract customers seeking specific services or experiences.

Documentation: Images serve as valuable documentation tools for businesses, helping with inventory management, insurance claims, and facility maintenance.

Online Shopping: For e-commerce businesses, high-quality product photography is essential. It allows customers to examine products in detail before making online purchases, increasing trust and reducing returns.

Commercial real estate photography of a church in downtown Akron, Ohio, showcasing its architectural beauty and historical significance.

Religious Buildings

Churches benefit from commercial real estate photography for several compelling reasons:

Spiritual Atmosphere: Professional photography captures the unique spiritual atmosphere, architectural beauty, and sacredness of the church, making it more inviting and inspiring to both congregants and visitors.

Online Presence: In the digital age, many individuals search for places of worship online. High-quality photography enhances the church’s website, allowing potential worshippers and newcomers to preview the interior and exterior, fostering a sense of comfort and familiarity.

Community Engagement: Engaging images are valuable for community engagement. They can be used on social media, newsletters, and promotional materials to showcase religious events, community outreach programs, and educational activities.

Promotion of Events: Photographs of religious ceremonies, festivals, and special events can attract attendees, promote the congregation’s cultural and religious activities, and increase participation.

Historical Preservation: Many churches are historically significant. Commercial real estate photography helps document the architecture and cultural heritage, preserving the church’s history for future generations.

Fundraising: High-quality images are essential for fundraising efforts, which may support building maintenance, renovations, or community service projects.

Tourism and Visitors: Churches often attract tourists and visitors interested in cultural and spiritual experiences. Professional photography can help draw tourists and educate them about the history and significance of the church.

Interfaith and Intercommunity Dialogue: Photos can be used to facilitate interfaith and intercommunity dialogues, showcasing the diversity and inclusivity of the congregation.

Inspiration: Images of the church can inspire faith, reflection, and meditation, both for current congregants and those seeking spiritual solace.

This evocative image, taken for commercial real estate photography, showcases the iconic E.J. Thomas Building at the University of Akron, Akron, Ohio. The photograph perfectly encapsulates the seamless blend of academic prestige and urban charm. In the background, the Akron city skyline stands tall, providing a captivating view that underlines the appeal of the location. This image exemplifies the real estate potential of the university campus, where academic excellence meets the dynamic urban environment.

City & Community Buildings

City and community buildings, including government offices, community centers, and civic structures, benefit from commercial real estate photography for several important reasons:

Public Representation: These buildings often serve as symbols of civic pride and governance. High-quality photography presents them in the best possible light, reinforcing a positive image of the city or community to residents and visitors.

Online Presence: In the digital age, municipalities and community organizations need an effective online presence. Professional photography enhances their websites and social media profiles, making it easier for residents to access information and services.

Community Engagement: Engaging images are crucial for community engagement. They can be used to promote local events, services, and initiatives, fostering a sense of connection and involvement among residents.

Historical Documentation: Many city and community buildings are historically significant. Commercial real estate photography helps document their architecture and cultural heritage, preserving their history for future generations.

Economic Development: Images of well-maintained and modern community facilities can attract businesses and investors, contributing to economic development and growth in the area.

Tourism Promotion: Tourism plays a vital role in many communities. Professional photography can showcase local landmarks and attractions, drawing tourists and supporting the local economy.

Public Safety: For government offices like police stations and fire departments, photography can be used to educate the public about their services, emergency procedures, and community safety initiatives.

Transparency: High-quality images contribute to transparency in government by allowing residents to visually understand the functioning and services provided by municipal and community buildings.

Cultural and Social Events: Photographs of cultural events, festivals, and social gatherings held at these buildings can promote community cohesion and encourage participation.

Environmental Initiatives: Images can showcase sustainability and environmental initiatives undertaken by the city or community, fostering awareness and support for green practices.

Commercial real estate photography of a senior living facility condo association, showcasing the residential complex designed for retirees and senior citizens.

Senior Living Centers

Senior living centers benefit significantly from commercial real estate photography for several compelling reasons:

First Impressions: Professional photography creates a positive first impression for prospective residents and their families. It showcases the welcoming atmosphere, comfortable living spaces, and amenities, instilling confidence in the quality of care provided.

Online Presence: In the digital age, seniors and their families often research senior living options online. High-quality photography enhances the center’s website, providing a virtual tour that helps potential residents and their families visualize the living environment.

Marketing and Promotion: Commercial real estate photography is invaluable for marketing campaigns, brochures, and promotional materials. It effectively communicates the center’s commitment to senior care and showcases its unique offerings.

Competitive Advantage: Striking visuals set a senior living center apart from competitors. Professional photography conveys a commitment to residents’ well-being and comfort, influencing the decision-making process for seniors and their families.

Family Reassurance: Families seeking care for their loved ones want to ensure their comfort and safety. Images of well-appointed rooms, common areas, and recreational facilities provide reassurance that their family member will receive quality care and enjoy a fulfilling lifestyle.

Community Engagement: Engaging images are valuable for showcasing community activities, events, and the social aspects of senior living. They foster a sense of community among residents and encourage participation in activities.

Documentation: High-quality images serve as valuable documentation tools for facility management, maintenance, and renovations. They assist in ensuring the facility remains safe and comfortable for residents.

Transparency: Commercial real estate photography contributes to transparency in the senior living industry by allowing potential residents and their families to visually understand the facility’s offerings and environment.

Fundraising: For nonprofit senior living centers, images are essential for fundraising campaigns, as they show donors the impact of their contributions in terms of facility improvements and resident well-being.

Commercial real estate photography of Garrettsville Ohio Village Park, featuring a picturesque landscape with a prominent blue water tower in the background, playground, tennis courts, and trees displaying vibrant shades of yellow and light orange leaves.

Parks

Parks benefit significantly from commercial real estate photography for several compelling reasons:

Promoting Natural Beauty: Professional photography captures the scenic beauty, natural landscapes, and unique features of parks, showcasing their allure to visitors and encouraging them to explore and enjoy the outdoors.

Visitor Engagement: High-quality images are instrumental in engaging visitors. They can be used in promotional materials, websites, and social media to entice people to visit the park, participate in activities, and appreciate the natural environment.

Online Presence: In the digital age, parks need a strong online presence. Photography enhances park websites and social media profiles, making it easier for potential visitors to find information, plan visits, and share their experiences.

Event Promotion: Photos of park events, such as concerts, festivals, and recreational activities, can attract attendees and increase participation, contributing to the vibrancy of the park as a community space.

Environmental Awareness: Images can raise awareness about the importance of environmental conservation and preservation efforts within the park, fostering a sense of responsibility and stewardship among visitors.

Tourism Promotion: Photographs can showcase the park as a tourist destination, drawing visitors from outside the local area and supporting local businesses and economies.

Cultural and Educational Activities: Visuals can promote cultural and educational activities held within the park, encouraging lifelong learning and community engagement.

Facility Upkeep: High-quality images can serve as documentation tools for park maintenance, improvements, and renovations, assisting in planning and budgeting for ongoing upkeep.

Community Connection: Photos of community gatherings, picnics, and group activities in the park foster a sense of community and encourage local residents to utilize this valuable public space.

Accessibility Information: Images can help convey information about park accessibility, including trails, facilities, and services, ensuring that visitors can make informed decisions about their visits.

Commercial real estate photography of the Space Shop Self Storage facility in Canton, Ohio, showcasing the exterior facade of the building.

Storage Facilities

Storage facilities benefit significantly from commercial real estate photography for several compelling reasons:

Visual Representation: Professional photography showcases the exterior and interior of the storage facility, providing potential customers with a clear and accurate representation of the available storage units and their condition.

Online Visibility: In today’s digital age, people often search for storage options online. High-quality photography enhances the facility’s website and online listings, making it more attractive and user-friendly for those seeking storage solutions.

Security and Safety: Images can convey the facility’s security features, such as surveillance systems, access control, and well-lit areas, instilling confidence in customers that their belongings will be safe and secure.

Unit Variety: Photography helps display the variety of storage unit sizes and configurations available, making it easier for customers to choose the right unit for their needs.

Competitive Advantage: Striking visuals set a storage facility apart from competitors. Professional photography conveys a commitment to quality and security, influencing potential customers’ decisions.

Online Reservations: High-quality images support online reservation systems, allowing customers to select units with confidence based on visual information.

Documentation: Images serve as valuable documentation tools for facility management and maintenance, aiding in assessing the condition of units and the need for repairs or improvements.

Location Features: Photography can highlight the location’s accessibility, parking options, and proximity to major roads or residential areas, making it easier for customers to find and access the facility.

Renovations and Upgrades: When storage facilities undergo renovations or upgrades, commercial photography can capture the improvements and attract both new and returning customers.

Transparent Pricing: Visuals can accompany pricing information on the facility’s website and promotional materials, allowing customers to understand the value they receive for their investment.

The Power Of Professional Editing - Remove Unwanted items for your Commercial Real Estate Photos

Professional editing can wield transformative power when it comes to enhancing the visual appeal of commercial real estate photos. One of its key benefits is the ability to expertly remove unwanted elements that might detract from the property’s allure. Whether it’s unsightly clutter, distracting objects, or even blemishes on the building’s facade, skilled editors can seamlessly eliminate these distractions, allowing the property’s true potential to shine through. This meticulous attention to detail not only elevates the overall aesthetics of the images but also presents a polished and enticing representation of the property, making it more appealing to potential buyers or tenants. In the competitive world of commercial real estate, the power of professional editing is a valuable tool for creating stunning visuals that leave a lasting impression.

Common Things That Should Be Removed

In commercial real estate photography, professional editing can help remove or enhance various elements to create visually appealing and marketable images. Here’s a list of things that are commonly removed or edited in commercial real estate photography:

Unwanted objects: Any distracting or irrelevant items, such as trash bins, parked cars, or construction materials, should be removed to maintain a clean and uncluttered appearance.

Power lines: Overhead power lines and utility poles can be edited out to provide a clear view of the property and its surroundings.

Reflections and glare: Glare from windows or shiny surfaces can be reduced or eliminated to ensure the interior is well-lit and visible.

Blemishes and imperfections: Any scratches, scuffs, or other minor flaws on walls, floors, or fixtures can be retouched for a flawless presentation.

Stains and marks: Stains on carpets, upholstery, or walls can be removed to showcase the property’s cleanliness and upkeep.

Personal items: Remove personal items like family photos or personal effects to depersonalize the space and make it more universally appealing.

Distorted perspectives: Correcting perspective distortion, such as converging vertical lines, can make the property appear more balanced and visually appealing.

Poor lighting: Adjusting exposure and enhancing lighting to ensure all areas of the property are well-illuminated and inviting.

Foliage overgrowth: Trim or edit overgrown vegetation that may obstruct the view of the property or make it appear less maintained.

Weather conditions: Edit out cloudy or overcast skies and enhance the overall ambiance of the exterior to showcase the property in its best light.

Color correction: Adjust colors to ensure they are accurate and visually pleasing, enhancing the property’s overall aesthetic.

Cropping and composition: Refine the composition by cropping or straightening the image to highlight key features and improve visual balance.

Removing signage: In some cases, property signage, especially if outdated or irrelevant, may be edited out to maintain a timeless appeal.

Types Of Shots Required With Commercial Real Estate Photography

Architectural Angles to highlight features and amenities

Architectural angled photos in commercial real estate photography serve as a dynamic and strategic tool to showcase a property’s amenities and highlight its distinctive features. These carefully composed shots employ unique angles and perspectives to draw attention to the property’s best attributes, whether it’s a luxurious pool area, a spacious lobby, or stunning architectural details. By capturing these elements from creative angles, these photos not only provide a comprehensive view of the property’s offerings but also infuse a sense of vibrancy and excitement, making them a powerful asset for marketing and enticing potential buyers or tenants.

Wide Angle Images to showcase the space

Wide-angle images are a cornerstone of commercial real estate photography, offering an expansive view that effectively highlights and showcases the full scope of a space. These images provide viewers with a sense of the property’s size, layout, and flow, making them invaluable for conveying the grandeur and potential of a commercial space. From spacious offices to sprawling warehouses or inviting retail interiors, wide-angle shots capture the essence of a property, enabling prospective clients to envision their own needs and aspirations within that expansive canvas. In essence, wide-angle photography unlocks the door to a world of possibilities, inviting individuals to step into the space and make it their own.
Commercial real estate photography of the student housing apartment building's lobby leasing office, featuring the welcoming front stairs, two leasing desks, a coffee bar, and the prominent company logo

What Services You Should Be Looking At When Hiring A Photographer

Professional photos

Professional real estate photographers excel at capturing both interior and exterior shots. They have the expertise to highlight the best aspects of your property through skillful lighting and composition. Interior shots should showcase the space’s functionality and aesthetics, while exterior shots should present the property’s curb appeal.

Interior and exterior shots

Lighting and composition

Highlighting key features and unique selling points

Virtual tours

Virtual tours have become increasingly popular in the real estate industry. These tours offer immersive 360-degree visuals, allowing potential clients to explore the property from the comfort of their own device. Look for a photographer who can provide interactive walkthrough experiences that can seamlessly integrate with your website and various online platforms. This integration enhances your property’s online presence and engages potential buyers or tenants effectively.

Immersive 360-degree visuals

Interactive walkthrough experiences

Drone photography

Drone photography adds an exciting dimension to your property listings. A photographer with drone capabilities can capture stunning aerial views of your properties and their surroundings. This service is especially beneficial for large-scale properties, as it offers a unique perspective and can showcase a property’s proximity to essential amenities and landmarks. Incorporating these visuals into your marketing materials can make your listings stand out and provide valuable context to potential clients.

Aerial views of properties and surroundings

Capturing large-scale properties and landscapes

Showcasing property proximity to amenities and landmarks

Twilight Photography

Twilight photography is a creative way to make your property photos stand out. A professional photographer can capture the property at dusk or dawn when the natural light is soft, and the property’s exterior and landscape lighting are illuminated. This creates a captivating ambiance that can set your listings apart from the competition. Additionally, some photographers offer virtual twilight services, which can digitally enhance your daytime photos to simulate the stunning effects of twilight when scheduling an onsite shoot isn’t feasible.

Allow Your Photos To Stand Out

Real Twilight For The Most Captivating Images

Virtual Twilight If You Dont Have Time To Get The Photographer Out Again

Incorporating these photography services into your marketing strategy can significantly enhance your commercial real estate listings, making them more visually appealing, informative, and engaging for potential clients. Whether it’s through professional photos, virtual tours, drone photography, or twilight shots, investing in high-quality photography can make a substantial difference in your property’s marketability and overall success in the real estate market.

Commercial real estate photography of The Standard student housing apartment building in Akron, Ohio, featuring a virtual twilight setting, highlighting the property's evening ambiance.

Benefits of Outsourcing Commercial Real Estate Photography

While there’s the DIY option, we highly recommend professional photography when selling commercial real estate properties. And since commercial real estate involves the selling, purchasing, and leasing of property to professional investors and business owners, professional photography is essential.

Not only does professional photography improve the aesthetic appeal of the property, but it also highlights the property’s distinctive qualities and highlights the opportunities it presents to prospective purchasers or tenants. It makes a good first impression and attracts serious inquiries, which speeds up and improves commercial real estate transactions in a competitive market.

Below are some of the benefits of outsourcing commercial real estate photography:

1. Time and Resource Efficiency
You will not have to stress about finding and supervising a photographer if you invest in professional real estate photography. You won’t also need time to take the photos yourself.
Thus, outsourcing commercial real estate photography lets you focus on more complex business issues. You can focus on key company functions like sales, marketing, and customer service.

2. Access to a Team of Photographers and Support Staff
When you outsource photography, you have access to a team of experienced professionals who can help you get the job done. This includes professional photographers, editors, retouchers, and project managers.
Having a team of experts also means having the necessary licensing permits and full insurance for the services. Most importantly, a team of experienced professionals can ensure that your photos are of the highest quality.

3. Quick Turnaround Times
Outsourcing your photography allows you to get high-quality images of your property in a timely manner. With professional photography services, you will enjoy quick turnaround times for polished property visuals.
That also means quick property listings, leading to overall efficiency and productivity in your business.


4. Consistent Branding for Visual Appeal
When you outsource commercial real estate photography to professionals, you can be sure to maintain your branding with visuals. A consistent and cohesive visual identity can strengthen your marketing efforts.
Consistent branding can also help elevate your brand’s perception and reputation in the eyes of potential buyers. When the visual identity is consistent across all your properties, it improves brand recognition and appeal.

5. Professional Standards in All Your Marketing Materials
Outsourcing photography services can help ensure quality standards across all your marketing materials. Professional, quality images will elevate the perception of the property and attract more potential buyers and tenants.
Maintaining a cohesive and professional visual identity across all your marketing materials is essential. And as a professional real estate business, your brand image/reputation is especially important when marketing your properties.

Professional expertise and equipment

Specialized knowledge and experience in capturing commercial properties

When it comes to capturing commercial properties, having specialized knowledge and experience is crucial. Professionals in this field understand the unique requirements of commercial real estate photography. They are well-versed in capturing the essence of various types of properties, from office buildings and retail spaces to industrial complexes. Their expertise allows them to highlight the key selling points of a commercial property, showcasing it in the best possible light to potential buyers or tenants.

High-quality cameras, lenses, and lighting equipment

One of the hallmarks of a professional in commercial real estate photography is their investment in high-quality equipment. They use top-tier cameras, lenses, and lighting gear to ensure that every shot is crisp, clear, and visually appealing. High-resolution cameras enable them to capture even the smallest details, while a range of lenses allows for various angles and perspectives. Lighting equipment, including softboxes and external flashes, is employed to control the lighting conditions and eliminate shadows, providing balanced and vibrant images.

Advanced post-processing and editing techniques

After capturing the raw images, professionals utilize advanced post-processing and editing techniques to refine the photos. This includes color correction, exposure adjustments, and the removal of imperfections, such as unwanted objects or blemishes. They also have the expertise to enhance the visual appeal of the property by fine-tuning the composition and ensuring that the images are in line with the client’s branding or marketing goals. The result is a set of visually stunning images that make the commercial property stand out in marketing materials, online listings, and presentations.

Consistent branding and image quality

When you outsource commercial real estate photography to professionals, you can be sure to maintain your branding with visuals. A consistent and cohesive visual identity can strengthen your marketing efforts. Consistent branding can also help elevate your brand’s perception and reputation in the eyes of potential buyers. When the visual identity is consistent across all your properties, it improves brand recognition and appeal.

Maintaining a cohesive visual identity across properties

Ensuring professional standards in all marketing materials

Elevating the perception of the property and attracting potential tenants/buyers

Professional Standards In All Your Marketing Materials

Outsourcing photography services can help ensure quality standards across all your marketing materials. Professional, quality images will elevate the perception of the property and attract more potential buyers and tenants.

Maintaining a cohesive and professional visual identity across all your marketing materials is essential. And as a professional real estate business, your brand image/reputation is especially important when marketing your properties.

Copyrights of Commercial Real Estate Photos

Understanding commercial real estate copyright laws is necessary before hiring a professional photography agency. If you consent to a professional photographer taking pictures on your property, they will own the copyright to those pictures.

The photographer must grant ownership and licensing rights to use the photos for marketing. License terms depend on your agreement. Even so, they will typically include restrictions on how the images can be used.

Keeping this in mind, it is essential to ensure that everyone who appears in your photographs has provided you with a model release as well as a property release. A property release grants you permission to use a copyrighted property in your marketing materials, whereas a model release allows you to use the image of a person in your marketing materials. Both types of releases are used for the same purpose.

Protecting intellectual property

Legal Implications of copyright infringement

As you know, you need to negotiate and obtain permission to use copyrighted material for commercial purposes. Using a photo without proper licensing could put you in danger of copyright infringement.

And just so you know, copyright infringement can result in consequences, such as:

  • Banning
  • Criminal charges
  • Fines and fees
  • Imprisonment

When you hire or outsource your commercial real estate photography, you can be sure to avoid any potential lawsuits and legal consequences.

It’s also important to educate your clients about the proper usage of the photos that you provide them. In doing so, you can protect yourself against copyright infringement and other legal problems.

Recap On Commercial Real Estate Photography

The Significance of professional commercial real estate photography for marketing success

Professional commercial real estate photography plays a pivotal role in achieving marketing success. It serves as the visual gateway that invites potential buyers or tenants into a property’s world. These images, captured by skilled photographers, not only showcase the property’s aesthetics and features but also convey a sense of professionalism and attention to detail. High-quality photos can set a property apart, piquing interest and making that crucial first impression. In an era where online browsing dominates property searches, compelling visuals are often the determining factor in attracting clients. Thus, investing in professional commercial real estate photography is not just an option; it’s a necessity for maximizing a property’s market potential and ensuring a successful marketing campaign.

Consider outsourcing their photography needs to experienced professionals Importance of respecting copyright laws and obtaining proper permissions for using commercial real estate photos.

Commercial real estate professionals should strongly consider outsourcing their photography needs to experienced professionals. Skilled photographers possess the expertise to capture a property’s best angles, lighting, and features, which can significantly enhance its marketability. However, it’s equally vital to respect copyright laws and obtain proper permissions when using these images. Failing to do so can lead to legal complications and potential damage to one’s reputation. By working with professional photographers who understand copyright regulations and usage rights, real estate professionals can ensure they have the legal freedom to effectively showcase their properties, maintaining a secure and ethical approach to their marketing efforts.

Chapter 10

Zillow 3D Home Tour & Floor Plan

Chapter 12

Drone Photography

Are you ready to schedule your next shoot?

Our friendly, expert team at Captivly Real Estate Photography is here to answer any questions you may have, or get you on the schedule to have your next listing photographed by the pros. Dont wait, call now!

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