The Benefits Of Real Estate Photography
The Benefits Of Real Estate Photography
When it comes to real estate photography, the saying “a picture is worth a thousand words” holds true. Real estate photography involves capturing high-quality images of properties to attract potential renters or buyers. The main objective of real estate photography is to showcase a property’s finest features and present them in the most appealing and attractive way possible.
Professional photographers come in handy here. These experts have the knowledge, skills, tools, and equipment to make images stand out and capture the attention of potential renters and buyers.
Keep reading to find out more about the benefits of real estate photography.
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How Real Estate Agents Benefit From Professional Real Estate Photography
Professional real estate photography is a vital component of marketing homes. Real estate agents benefit from real estate photography as it:
- Enhances the quality of listings
- Improves online visibility
- Demonstrates professionalism
- Saves time
- Highlights unique features of the listing, and more
Here are some of the main value adds of real estate photography in selling and buying homes.
The Value Of Real Estate Photography
Research indicates that 98% of potential home buyers decide whether to walk through a property after viewing photos online. Homes using professional photography sell 50% faster compared to homes with standard photos.
The benefits of real estate photography in the real estate industry encompass the following:
Attract More Potential Buyers
Most real estate agents understand that attracting more potential clients is vital to making a sale. However, most buyers begin their home search online in today’s market. Therefore, real estate agents should ensure their listings are easy to find and include high-quality photos.
A professional photographer in real estate can help agents get more traffic online, making more people interested in their listings.
Sell Properties Faster & For More Money
Professional photography can improve a property’s value by presenting it in the best way possible. High-resolution images can show the unique features of a property, including spacious rooms, attractive outdoor areas, and stunning views.
These quality images can charm possible renters or buyers, increasing the property’s demand and value. Furthermore, they can help properties sell faster by making them stand out.
Stand Out In A Competitive Market
Selling a home can be a challenging task. However, making your home stand out from the competition through high-quality images can make all the difference. Proper real estate photos will accentuate a home’s positive features, making it more attractive to potential buyers.
With professional photography, you can downplay any flaws and make your home look its best, giving it what it requires to stand out in a competitive market.
Save Time and Focus On What You Do Best
The Impact Of Professional Real Estate Photography
The digital landscape has become important for business success as the real estate sector grows. Real estate agents understand that their online presence can make or break their business. High-quality images have emerged as an effective strategy to engage potential clients and increase sales.
With the great competition, real estate agents must advertise properties in the best light possible to stand out. Continue reading to find out why real estate photography is important.
Help Potential Buyers See Themselves In Your Listings
When selling property, creating a positive impression is crucial. Luckily, real estate photography can help you accomplish this by highlighting the property’s finest features and showcasing them visually.
This can influence buyers to form a positive opinion of the listing and make a more informed decision on whether to see it in person or not.
Highlight The Features Of Your listings
Although most homeowners are gifted when using a camera, they usually do not have the experience and expertise to stage or shoot homes. Working with a professional photographer is highly recommended, especially when selling homes for top dollar.
Real estate photography can aid in showcasing the best features of your property, including a modern kitchen, a beautiful backyard, or spacious living. Furthermore, professional images are well-composed and clear. Photographers understand what might attract potential buyers.
Drive Emotion With Your Photos
Good photography evokes emotions in potential buyers and renters in the real estate industry. This means renters and buyers can imagine themselves enjoying the property.
Proper photography increases the chances of home listings selling quicker and for more cash. Good photography attracts attention, leading to excellent online traffic and attracting many interested parties. The first impression is crucial, and most buyers make up their minds within seconds of seeing listings online.
Amplifying Your Listings With Real Estate Photos
If a real estate property is well staged, it should highlight its function and beauty so buyers can easily imagine themselves occupying the space.
Here are a few reasons why amplifying your listing with real estate photos is important:
- They offer a great first impression to potential buyers or renters.
- Professional photos can guarantee a faster sale.
- Listings with quality images sell for more money.
- Supplements and other marketing strategies
- Works perfectly for busy buyers
Homes with professional photos receive an average of 118% more online views than those without, according to a study conducted by redfin.
Professional real estate photography can increase the perceived value of a home by as much as 12% based on a survey conducted by VHT Studios
Homes that leverage professional photos sell for an average of $3,400 to $11,200 more than those photographed by an amateur. This study was conducted by the National Association Of Realtors (NAR)
Why You Should Be Hiring A Real Estate Photographer
Regarding real estate listings, photos are the first thing buyers see. Great photos can generate leads that result in sales. Unfortunately, most real estate agents do not appreciate the benefits of real estate photography.
Below are the top reasons why you should hire a professional photographer.
Impeccable Photos That Stand Out
Proper training and equipment
What You Get With A Real Estate Photographer
Professional photography embroils, utilizing professional-grade equipment and techniques to capture incredible photos of properties. This encompasses lenses, a proper camera, and editing software to ensure images are visually appealing and high-quality.
Photographers will also use unique techniques like panoramic shots or HDR (High Dynamic Range) to ensure the photos are attractive and capture all the finest features. They might take aerial shots using helicopters or drones for a unique perspective.
Even though smartphone cameras capture high-resolution images, full-frame DSLR cameras like those manufactured by Canon are superior at capturing quality images.
Using larger imaging sensors, like DSLR cameras, can take in more light than smartphones and produce images with less grain or noise. The larger sensor allows for higher image resolution, indicating that photos captured using a full-frame camera can be expanded and examined at a closer range by prospective buyers.
Premium Post Production
Photographers use advanced tools to enhance their photos to ensure the image is accurate and eye-catching.
This involves everything, including sharpening images, color correction, and adding special features such as panoramic shots or HDR imaging. The main aim of editing isn’t to be deceptive but to ensure that the property is depicted honestly and attractively.
Experience Capturing meaningful angles
In real estate photography, drones are a great tool. They allow photographers to capture unique angles of the properties that might have been impossible.
Using drones and other aerial equipment allows photographers to take stunning shots from above the property, offering potential buyers a general idea of the layout.
How Homeowners Can Benefit From Real Estate Photography
Attract Potential buyers
Attract Potential buyers
Create a Lasting Impression
Why Property Management Companies Benefit From A Relationship With Real Estate Photographers
Provide Consistent Quality Media
Increased Rental Applications
How Vacation Rental Owners Benefit From Real Estate Photography
Increased Online Visibility
Why Interior Designers Work With Real Estate Photographers
Showcase your work
Versatility with Field Of View
Most architectural photographers will show up to the job with everything…. But a wide-angle lens. I can’t say how many times I have shot for an interior designer where they were sold on the fact that wide-angle lenses had no place in their photos. But at the same time, I was able to break out the super wide angle lens and capture an absolutely stunning photo that showed everything when you first entered a room that gave the interior designer’s portfolio way more character.
See what A recent Interior Designer said about our work!
We knew we needed gorgeous real estate photos to help sell our home and wanted someone who specialized in drone photography – and we got it!! The interior photos captured the charming details of our 1930s Craftsman. I appreciated Garrick’s artistic eye in such a “hard to photograph” home with minimal staging. His exterior photos were such a welcome surprise. I wasn’t sure what to expect but the drone photography really set the stage for a beautiful home with a beautiful garden. Can’t wait to use you on our next project!!
Who Is Real Estate Photography For
The Different Aspects Of Real Estate Photography
Are you ready to schedule your next shoot?
Our friendly, expert team at Captivly Real Estate Photography is here to answer any questions you may have, or get you on the schedule to have your next listing photographed by the pros. Dont wait, call now!