Who Is Real Estate Photography For?
Chapter 2
Have You Ever Wondered Who Real Estate Photography Is For?
You probably have heard the adage, “A picture is worth a thousand words.” This saying holds true, particularly when it comes to selling real estate.
In today’s digital age, buyers decide whether to attend an in-person showing based on the photos they see online. Quality real estate photography not only increases engagement but also your chances of selling the property faster and at a higher price.
To give you a better idea of how much of an impact quality real estate photography can have, check out these industry stats.
- Homes with professional photos sell 32% faster
- Properties in the $200,000 to $1 million range with quality photography in their listing sell for $3,000 to $11,200 more.
- Properties with more photos sell faster. A home with one listing photo spends an average of 70 days on the market, whereas one with 20+ photos stays on the market for 32 days
With such overwhelming stats, it’s safe to say that if you aren’t utilizing quality real estate photos in your listings, you’re losing a lot to the competition.
But who is real estate photography for? And what benefits do you get by hiring a professional real estate photographer? Let’s figure it out!
Real Estate Photography Is For More Than Just Realtors
Real estate photography entails photographing the interiors and exteriors of a property.
It’s a genre of architectural photography that specializes in creating imagery of homes and other properties before entering the market. Realtors and other professionals use these photographs to showcase the property and other areas that may be of interest to the buyer.
According to NAR, over 90% of buyers start their home search online. Every listing on major platforms like Zillow requires 15 – 30 photos from different angles of the property and the surrounding areas.
These photos are what set your property apart from the competition. If you can wow potential buyers with professional real estate photography, you’ll be one step closer to selling the property.
However, this requires you to invest in quality gear for real estate photography or hire a professional photographer. A professional photographer will capture the aerial view of the property and even 360-degree videos of the property if needed.
Real Estate Photography Can Benefit Different Professionals
Different Professionals Who Can Benefit From Real Estate Photography
- Contractors
- Architects
- Property managers
- Home builders
- Magazine publishers
- Interior and landscape designers
These professionals utilize real estate photography for different purposes, as we’ll see later in the article.
How Different Groups Can Use Real Estate Photography
Real Estate Agents
How Real Estate Photographers Can Help Realtors
Real estate photos can make or break the sale of a home.
Real estate agents use property photos in their listings to better portray the property and its surroundings. Used in property listings, these images show various aspects of the property, including the interior, exterior, and aerial view.
As a realtor you are in charge of marketing your brand as a small business owner. You should consider investing in professional real estate photography. Virtual tours and high-quality photos are more important than ever in today’s digital age, as potential buyers rely heavily on online listings and images to make decisions.
Natural light is key when it comes to real estate photography. A skilled photographer knows how to use lighting to showcase your property in the best possible way, highlighting its unique features and creating an inviting atmosphere. Additionally, photo editing can help to enhance the images and make them even more appealing to potential buyers.
A well-executed virtual tour can also be a powerful marketing tool, allowing potential buyers to experience your property from the comfort of their own homes. This can be especially useful for out-of-town buyers or those with busy schedules who may not have the time to visit the property in person.
Working with a professional real estate photographer can help a realtor to ensure that their property is showcased in the best possible way. They have the skills and expertise to capture stunning real estate images that will help your property stand out from the competition.
High-quality real estate photos and virtual tours are crucial when it comes to selling a property. By investing in professional photography, you can attract potential buyers and increase your chances of a successful sale.
Potential buyers use these images to analyze a property and determine whether it meets their needs. Professional photos also mean faster sales and higher prices.
Examples Of Real Estate Photography For Real Estate Professionals
Home Owners
How Real Estate Photographers Can Help Home Owners With FSBOs
Professional real estate photos are essential when selling your home without the help of a real estate agent. To make your property stand out from the competition, consider using drone photography and exterior shots to showcase the unique features of your home.
Drone photography can provide potential buyers with a bird’s eye view of your property, highlighting the surrounding landscape and giving a sense of the property’s size and location. Exterior shots can showcase curb appeal, giving buyers a great first impression of your home.
When working with a professional real estate photographer, make sure to communicate your needs and expectations. Discuss the use of drone photography and exterior shots to ensure that your property is showcased in the best possible light.
Remember, quality photos are crucial in attracting potential buyers and driving traffic to your FSBO listing. By hiring a professional photographer, you can take some of the tasks off your plate and ensure that your real estate photos are stunning and professional, increasing your chances of a successful sale.
Examples Of Real Estate Photography For Home Owners
Property Management Companies
How Real Estate Photographers Can Help Property Management Companies
Examples Of Real Estate Photography For Property Management Companies
Vacation Rental Owners
How Airbnb and VRBO Owners ( Along With Vacation Rental Owners) Can Benefit From Real Estate Photography
Vacation rental owners can benefit greatly from professional real estate photography. They can use stunning photos of their vacation rentals to promote their properties to tourists.
With sites like Airbnb growing in popularity by the day, many people are opting for vacation rentals rather than hotels due to the convenience they bring. Quality photos of your vacation rentals can help showcase the features that make them stand out.
While vacation rental photography may seem like just another real estate shot, its approach is quite unique. With conventional real estate photos, homes are usually unfurnished, so you focus more on the space, the layout, and the key features that make them stand out.
With vacation rental photography, however, you’re not selling the property to a single buyer. You’re selling the lifestyle the premises offer to its renters. Renters are looking for an escape of some kind, so the focus should be on the outdoor area, the quality of the furnishings, and styling.
Examples Of Real Estate Photography For Airbnb and VRBO
Home Builders
How Real Estate Photographers Can Help Home Builders
Real estate photography is an important part of home building, as it helps showcase the beauty of a property to potential buyers.
Homebuilders can also utilize aerial photos of the land before construction and high images of the property after the foundation is laid. They can then use both images to show the property’s full transformation. These images can also be included in marketing materials to show the progress of an upcoming development.
Examples Of Real Estate Photography For Home Builders
Interior Designers
How Real Estate Photographers Can Help Interior Designers and Home Decorators
Interior design photography can help market or promote a space by providing buyers with a realistic view of the interior.
Ideally, interior designers help buyers understand the big picture. For instance, if you’re selling your home, an interior designer can help make the best upgrades to increase your home’s value. Interior design photography helps showcase these designs in the most flattering way.
Examples Of Real Estate Photography For Interior Designers
Importance of Quality Real Estate Photography For Various Professionals
Quality real estate photography is a must-have for anyone looking to showcase their property. A high-quality photo can make all the difference when it comes to capturing the attention of potential buyers and selling your home.
Ideally, professional real estate photography can help:
Boost Engagement
The human brain processes visuals 60,000 times faster than texts. It should come as no surprise that over 50% of the population are visual learners.
In real estate, visuals are exceptionally critical as they help potential buyers make sense of the property and its surroundings. More importantly, the visual content you use in your listing affects how potential buyers feel about your property.
Professional photography is proven to increase your listing engagement rate.
Stunning real estate photography increases engagement, allowing buyers to check every aspect of the property to the finer details. You can add some extra oomph to visual marketing by including virtual tours in addition to professional photography in your listings.
Stunning real estate photography can help you boost engagement in:
Zillow, MLS, and Other Listing Sites
It doesn’t matter how stunning your house is or how perfectly you write the description. Without quality real estate photos, buyers won’t even spend a minute looking at them.
Property images are the first thing that buyers look at when browsing properties on listing websites like Zillow. So, if your photos are dull and uninspiring, they will not attract buyers. You can make your listing stand out by including quality real estate photography.
Your Own Website
Like in property listing sites, you’ll want to include professional property images to increase engagement.
More importantly, the photos need to be responsive. Responsive real estate photos drive more traffic to your website as they can be accessed from any device. They enhance the user experience by allowing users to visit your website from a smartphone or PC.
Social Media
Professionally Printed Flyers
Catch Potential Customer's Eye
The wise say that the first impression counts.
If you want to wow potential buyers with a great first impression, work on your real estate photography. In other words, include prepossessing real estate photos in all your marketing materials and on all marketing mediums.
Your real estate photos must captivate the buyers so much that they want nothing more than to view the property in person. To achieve this, real estate photographers don’t just use their cameras to capture pictures; they use various photography techniques and tricks to eliminate distortion and showcase the property in all its glory.
Capture High-Quality Magazine Worthy Images
Wrapping Up Who Can Benefit From Professional Real Estate Photography
Are you ready to schedule your next shoot?
Our friendly, expert team at Captivly Real Estate Photography is here to answer any questions you may have, or get you on the schedule to have your next listing photographed by the pros. Dont wait, call now!
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