Captivly Real Estate Photography

Who Is Real Estate Photography For?

Chapter 2

Table of Contents

Have You Ever Wondered Who Real Estate Photography Is For?

You probably have heard the adage, “A picture is worth a thousand words.” This saying holds true, particularly when it comes to selling real estate.

In today’s digital age, buyers decide whether to attend an in-person showing based on the photos they see online. Quality real estate photography not only increases engagement but also your chances of selling the property faster and at a higher price.

To give you a better idea of how much of an impact quality real estate photography can have, check out these industry stats.

  • Homes with professional photos sell 32% faster
  • Properties in the $200,000 to $1 million range with quality photography in their listing sell for $3,000 to $11,200 more.
  • Properties with more photos sell faster. A home with one listing photo spends an average of 70 days on the market, whereas one with 20+ photos stays on the market for 32 days

With such overwhelming stats, it’s safe to say that if you aren’t utilizing quality real estate photos in your listings, you’re losing a lot to the competition.

But who is real estate photography for? And what benefits do you get by hiring a professional real estate photographer? Let’s figure it out!

Who is Real Estate Photography For: Unveiling the Essence of Home. This image captures a warm and inviting kitchen, exemplifying the versatility of real estate photography. A tan hardwood floor provides a cozy foundation, leading to a white island with an industrial light above it. The white cabinets and granite countertops showcase the kitchen's modern aesthetic. Through the walkway, the dining room features a wood table, a white chair bathed in sunlight, and a piece of art behind it. Real estate photography caters to anyone seeking to showcase the unique charm and appeal of their home, capturing its essence for a diverse audience.

Real Estate Photography Is For More Than Just Realtors

Real estate photography entails photographing the interiors and exteriors of a property.

It’s a genre of architectural photography that specializes in creating imagery of homes and other properties before entering the market. Realtors and other professionals use these photographs to showcase the property and other areas that may be of interest to the buyer.

According to NAR, over 90% of buyers start their home search online. Every listing on major platforms like Zillow requires 15 – 30 photos from different angles of the property and the surrounding areas.

These photos are what set your property apart from the competition. If you can wow potential buyers with professional real estate photography, you’ll be one step closer to selling the property.

However, this requires you to invest in quality gear for real estate photography or hire a professional photographer. A professional photographer will capture the aerial view of the property and even 360-degree videos of the property if needed.

Real Estate Photography Can Benefit Different Professionals

Besides real estate agents, many other professionals may seek real estate photography services. Other potential clients include, but not limited to.

Different Professionals Who Can Benefit From Real Estate Photography

  • Contractors
  • Architects
  • Property managers
  • Home builders
  • Magazine publishers
  • Interior and landscape designers

These professionals utilize real estate photography for different purposes, as we’ll see later in the article.

How Different Groups Can Use Real Estate Photography

As mentioned, real estate photography can be used for different purposes by different clients. Here’s how various professionals use real estate photography.

Real Estate Agents

How Real Estate Photographers Can Help Realtors

Real estate photos can make or break the sale of a home.

Real estate agents use property photos in their listings to better portray the property and its surroundings. Used in property listings, these images show various aspects of the property, including the interior, exterior, and aerial view.

As a realtor you are in charge of marketing your brand as a small business owner. You should consider investing in professional real estate photography. Virtual tours and high-quality photos are more important than ever in today’s digital age, as potential buyers rely heavily on online listings and images to make decisions.

Natural light is key when it comes to real estate photography. A skilled photographer knows how to use lighting to showcase your property in the best possible way, highlighting its unique features and creating an inviting atmosphere. Additionally, photo editing can help to enhance the images and make them even more appealing to potential buyers.

A well-executed virtual tour can also be a powerful marketing tool, allowing potential buyers to experience your property from the comfort of their own homes. This can be especially useful for out-of-town buyers or those with busy schedules who may not have the time to visit the property in person.

Working with a professional real estate photographer can help a realtor to ensure that their property is showcased in the best possible way. They have the skills and expertise to capture stunning real estate images that will help your property stand out from the competition.

High-quality real estate photos and virtual tours are crucial when it comes to selling a property. By investing in professional photography, you can attract potential buyers and increase your chances of a successful sale.

Potential buyers use these images to analyze a property and determine whether it meets their needs. Professional photos also mean faster sales and higher prices.

Examples Of Real Estate Photography For Real Estate Professionals

Home Owners

How Real Estate Photographers Can Help Home Owners With FSBOs

Professional real estate photos are essential when selling your home without the help of a real estate agent. To make your property stand out from the competition, consider using drone photography and exterior shots to showcase the unique features of your home.

Drone photography can provide potential buyers with a bird’s eye view of your property, highlighting the surrounding landscape and giving a sense of the property’s size and location. Exterior shots can showcase curb appeal, giving buyers a great first impression of your home.

When working with a professional real estate photographer, make sure to communicate your needs and expectations. Discuss the use of drone photography and exterior shots to ensure that your property is showcased in the best possible light.

Remember, quality photos are crucial in attracting potential buyers and driving traffic to your FSBO listing. By hiring a professional photographer, you can take some of the tasks off your plate and ensure that your real estate photos are stunning and professional, increasing your chances of a successful sale.

Examples Of Real Estate Photography For Home Owners

Property Management Companies

How Real Estate Photographers Can Help Property Management Companies
Not only are property management companies responsible for maintaining commercial and residential properties; they’re also responsible for attracting new customers. This makes real estate photography one of the critical tools for property managers. By hiring a professional real estate photographer, property managers can ensure their properties are captured in the best way possible, highlighting the features that make them stand out in a crowded marketplace.
Examples Of Real Estate Photography For Property Management Companies

Vacation Rental Owners

How Airbnb and VRBO Owners ( Along With Vacation Rental Owners) Can Benefit From Real Estate Photography

Vacation rental owners can benefit greatly from professional real estate photography. They can use stunning photos of their vacation rentals to promote their properties to tourists.

With sites like Airbnb growing in popularity by the day, many people are opting for vacation rentals rather than hotels due to the convenience they bring. Quality photos of your vacation rentals can help showcase the features that make them stand out.

While vacation rental photography may seem like just another real estate shot, its approach is quite unique. With conventional real estate photos, homes are usually unfurnished, so you focus more on the space, the layout, and the key features that make them stand out.

With vacation rental photography, however, you’re not selling the property to a single buyer. You’re selling the lifestyle the premises offer to its renters. Renters are looking for an escape of some kind, so the focus should be on the outdoor area, the quality of the furnishings, and styling.

Examples Of Real Estate Photography For Airbnb and VRBO

Home Builders

How Real Estate Photographers Can Help Home Builders

Real estate photography is an important part of home building, as it helps showcase the beauty of a property to potential buyers.

Homebuilders can also utilize aerial photos of the land before construction and high images of the property after the foundation is laid. They can then use both images to show the property’s full transformation. These images can also be included in marketing materials to show the progress of an upcoming development.

Examples Of Real Estate Photography For Home Builders

Interior Designers

How Real Estate Photographers Can Help Interior Designers and Home Decorators

Interior design photography can help market or promote a space by providing buyers with a realistic view of the interior.

Ideally, interior designers help buyers understand the big picture. For instance, if you’re selling your home, an interior designer can help make the best upgrades to increase your home’s value. Interior design photography helps showcase these designs in the most flattering way.

Examples Of Real Estate Photography For Interior Designers

Importance of Quality Real Estate Photography For Various Professionals

Quality real estate photography is a must-have for anyone looking to showcase their property. A high-quality photo can make all the difference when it comes to capturing the attention of potential buyers and selling your home.

Ideally, professional real estate photography can help:

Who is Real Estate Photography For: The Importance of Quality Imagery for Professionals. This image features a stylish living room captured through real estate photography. A grey couch is the centerpiece, complemented by a coffee table adorned with a blue candle and a plant in a wooden box, all resting on a grey rug. To the right, a side table with a lamp adds a touch of elegance, while to the left, a three-legged floor lamp with a white shade illuminates the space. Above the couch, three pieces of black and white plant art enhance the visual appeal. The light wood floor, light tan walls, and white trim create a harmonious backdrop, emphasizing the importance of quality real estate photography for various professionals in presenting their spaces.

Boost Engagement

The human brain processes visuals 60,000 times faster than texts. It should come as no surprise that over 50% of the population are visual learners.

In real estate, visuals are exceptionally critical as they help potential buyers make sense of the property and its surroundings. More importantly, the visual content you use in your listing affects how potential buyers feel about your property.

Professional photography is proven to increase your listing engagement rate.

Stunning real estate photography increases engagement, allowing buyers to check every aspect of the property to the finer details. You can add some extra oomph to visual marketing by including virtual tours in addition to professional photography in your listings.

Stunning real estate photography can help you boost engagement in:

Zillow, MLS, and Other Listing Sites

It doesn’t matter how stunning your house is or how perfectly you write the description. Without quality real estate photos, buyers won’t even spend a minute looking at them.

Property images are the first thing that buyers look at when browsing properties on listing websites like Zillow. So, if your photos are dull and uninspiring, they will not attract buyers. You can make your listing stand out by including quality real estate photography.

Your Own Website

Like in property listing sites, you’ll want to include professional property images to increase engagement.

More importantly, the photos need to be responsive. Responsive real estate photos drive more traffic to your website as they can be accessed from any device. They enhance the user experience by allowing users to visit your website from a smartphone or PC.

Social Media

This seems like a no-brainer, but your social network can share your listings through links and do a lot of work for you. However, your listing images must be exceptionally stunning to attract social shares. Eye-catching property photos will drive engagement and attract likes, shares, and comments.

Professionally Printed Flyers

Bold and attractive real estate flyers can shape buyers’ perception of your brand—especially if the flyer is the first picture they get about your company. Flyers will drive more engagement if they’re well-designed, showcasing the property in all its glory.
Who is Real Estate Photography For: Capturing Attention for Potential Customers. This image showcases a captivating music room in a house, demonstrating the allure of real estate photography. The walls in a soothing grey-green tone provide a backdrop for a bookshelf filled with numerous books. Wooden French doors to the right lead to the foyer, while to the left, a wooden cabinet hosts a record player with speakers on either side. A grey rug complements the wood floor, and a window near the bookshelf allows natural light to filter in. The room is adorned with wooden crown molding, presenting an inviting space that catches the eye and emphasizes the potential of real estate photography for captivating potential customers.

Catch Potential Customer's Eye

The wise say that the first impression counts.

If you want to wow potential buyers with a great first impression, work on your real estate photography. In other words, include prepossessing real estate photos in all your marketing materials and on all marketing mediums.

Your real estate photos must captivate the buyers so much that they want nothing more than to view the property in person. To achieve this, real estate photographers don’t just use their cameras to capture pictures; they use various photography techniques and tricks to eliminate distortion and showcase the property in all its glory.

Captivly Media Real Estate Photography Drone Image - Who is Real Estate Photography For: Capturing Customer Attention. This image features a captivating two-story house with stone and shaker siding, surrounded by lush landscaping with dark green boxwood bushes. The impeccably manicured lawn extends to a backyard with a distant pond. The twilight sky, painted in shades of dark blue with hints of pink and salmon from the setting sun, provides a picturesque backdrop. The house's windows glow with warm light, creating an inviting and visually appealing scene that showcases the potential of real estate photography to catch the eye of potential customers

Capture High-Quality Magazine Worthy Images

Real estate photography is all about creating magazine-worthy images that can sell properties quickly and at a competitive price.

Wrapping Up Who Can Benefit From Professional Real Estate Photography

Real estate photography is for anyone who wants to get the most out of their property listing. If done right, real estate photography can help increase engagement, drive traffic, and sell the property faster and at a higher price. Real estate photography isn’t only for real estate agents. Many professionals, including homeowners, property managers, and vacation rental owners, can use it to create an impact with property photos.

Chapter 1

What Is Real Estate Photography

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