Are you looking for that perfect real estate closing gift or housewarming gift for your home buyers? It isn’t the easiest task, but when you get it right… You get the biggest advocate for your brand as a realtor and an excellent referral source for the coming months!
Now as a real estate agent the most challenging part isn’t finding out what your client wants. We will help you through that process throughout this article. It’s all about finding the gifts that say you care and appreciate their relationship without being too personal. Remind your client of the relationship you have built, but, more importantly, re-iterate that you are the local authority they will be able to rely on and refer their friends to for the coming years!
Like always, Captivly has your back! So here are our top picks for the top closing gifts for your buyers and sellers for the coming 2023 year.
Closing Gifts: Real Estate Etiquette
As a realtor, you know the importance of fostering long-term relationships with your buyers. Doing so helps you build and maintain your reputation in real estate and encourage your satisfied buyers to recommend you to others looking to buy or sell their homes in the future.
If you have successfully sold a house to your buyer, one of the kindest and most thoughtful gestures you can make after completing the transaction is to present them with a gift. Closing gifts from realtors express your gratitude to your buyer for placing their trust in you and also serve as a way to welcome them into their new house and neighborhood.
Finding the appropriate closing gifts for real estate may seem challenging because you want to make the best impression and invest in a gift that you feel confident will bring them joy as they settle into their new home. That said, take a moment to reflect on the time spent with your buyers. Did they happen to mention how much they love to cook? Did the topic of home decorating come up? Are you aware if your buyer has children or pets? Recalling details from conversations you’ve had with your buyer can be helpful in terms of influencing your decision on choosing an ideal realtor’s closing gift. A helpful tip would be to build a client profile as they share information with you, so you remember the details, sometimes months later.
What Should A Realtor Spend On A Closing Gift?
Realtors’ closing gifts can vary in price. On average, closing gifts for real estate can cost anywhere between $50-$300. Some realtors calculate the amount they wish to spend by considering the house’s price and the commission percentage they received. You could plan to spend 1-5% of your gross commission income on realtors closing gifts, but how much money you spend is ultimately up to you. While you don’t want to overspend, do keep in mind that you’ll want to avoid purchasing a gift box that could potentially come across as cheap.
In an effort to make your shopping experience easier, we’ve curated a Top 10 list of ideas for closing gifts from realtors. It features unique and well-researched gift ideas that you can present to your buyers this year and beyond.
Closing Gifts From Realtors 2022
There are so many one-of-a-kind gifts that the new homeowner is sure to appreciate.
Here’s our list of the most exciting closing gifts for real estate agents that you can purchase this year:
Ring Video Doorbell
A BarkBox For The Dog Lover
Custom House Portrait
A Nice Wine Basket
Custom Return Address Stamp
Coffee Sample Pack
Local Gifts To Give For Closing
Considering that you are a real estate agent, you know the neighborhood well. If you’re all about shopping local and supporting local businesses, consider one of these fine gifts below. Any of these will reinforce the fact that your buyer has moved into a lovely, one-of-a-kind neighborhood.
A Gift Card To A Local Florist
A Pass To A Local Museum
A Session With A Local Interior Designer
A Fully Planned-Out and Paid-For Evening
Don't Forget The Closing Card!
Are Real Estate Closing Gifts Tax Deductible?
As a realtor, you can get tax benefits from purchasing closing gifts. That means saving your receipts, and when tax season rolls around and you sit down with your accountant, you may be able to get some write-offs. But, there are some regulations that apply to this deduction.
When you are working on closing a house, and the deal goes through, then you go through the process of finding your client that perfect closing gift. You are only able to write off $25 per gift. Now something to keep in mind when you are giving your accountant the list of things that you have purchased over the course of the year. If you add your personal branding to the gift, they may be able to help you write off the entire cost of that purchase as a promotional expense.
Now, let’s say you are spending a few bucks every time you close a house. When you are selling numerous houses over the course of the year, that extra tax write-off can start to add up! So, while we aren’t accountants. Our best recommendation would be to contact your accountant to see if they can write off the entire gift if you have your personal branding on it. And if that is the case, you can reap huge benefits from this over the course of the year.
Are you worried about figuring out how to get your personal branding on the gifts you are giving out? Or are you nervous that it may seem cheap and salesy compared to giving your client something more personalized? Showing that you were listening and learning about them are ways around that.
Granted, branded and personalized gifts aren’t for everyone. At the same time, you can still get creative. I have seen a gorgeous oil painting of a house that a realtor gave their client with their branding on it. It looked very professional. If you do decide to go with the traditional closing gift, just make sure you keep a record of how much you spent and keep all of your receipts.
Need To Figure Out What Your Clients Would Want?
Do Some Research On Social Media
Have A Couple Of Gift Ideas In Mind, Then Ask Some Pointed Questions To Find Out If They Will Like One Of Them.
When All Else Fails - Try To Find A Friend or Co-Worker To Ask
Does The Buyer Or Seller Need To Give The A Realtor Closing Gift?
It is quite uncommon for a buyer or seller to give their realtor a gift at closing. So the clients are not required to get them something. So if they don’t give realtor gifts, it doesn’t mean they don’t appreciate your efforts. Most sellers and buyers are preoccupied with moving after closing on their property.
Now, most real estate agents are pleasantly surprised when a client sends them a gift since it’s not expected. It is greatly appreciated.
What Do You Think Of These Client Gift Ideas?
A thoughtful gift conveys how happy you are for your buyer and emphasizes how thrilled you were to have been able to help them find the home that suits their needs, style, and budget. Remember, each buyer is as unique as the house they’ve just purchased, so try your best to select the closing gift idea that you think will resonate most.
What do you get your clients for closing? If you have any unique real estate closing gift ideas that you would like to share, reach out and let us know. We would love to add your ideas to our list of best closing gifts.