Most people know that when listing a home, they need some sort of online presence. This can help out-of-state buyers look at the home before making a decision, as well as in-town buyers trying to narrow down their open house or home tour visits. The biggest issue we see when creating an online ad is whether they should opt for a virtual tour or a video walkthrough. For our Captivly Real Estate Photography visitors, we’ll get straight to the point and note that you should always opt for a virtual tour. However, most of you are probably wondering why virtual tours are better than video walk-throughs. Read on to get that question answered and find out all the benefits of a virtual tour.
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What is a Virtual Tour
Benefits of a Real Estate Virtual Tour
Generate More Interest For Your Real Estate Listing
An estimated 99% of buyers between 23-56 search online for homes, and 95% of all buyers search the internet for homes. Furthermore, 51% of buyers found their home online in 2022. In short, the online real estate market is one of the prime ways your potential buyers will find your home, and you need to generate as much interest as possible in your listing. When you utilize virtual home tours, you can hook people onto your home as soon as they view your listing. This also helps you expand your reach, meaning you will reach more potential buyers than you would by using stagnant photos or a video tour. Finally, your virtual tour allows potential buyers to focus on precisely what you want them to rather than leaving it to chance like a video tour. In short, posting a listing without a virtual tour can make you lose out on potential buyers and generate less interest.
Save Valuable Time Showing Houses
Stand Out from Competitors - Realtors Under Utilize Virtual Tours
Not every real estate agent knows the benefits that come with virtual tours. This can lead to lackluster listings that simply don’t attract buyers ( and doesn’t promote your brand to property owners ). Virtual tours allow your listing to stand out from the competition, putting your home well above those without one. You’ll get more people who want to explore your listing, opting for the virtual experience you are offering rather than going to multiple homes in person. Offering a 360 degree virtual tour puts your property listing ahead of the curve and allows you to close faster.
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Highlight Key Features Of Your Listing
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What Are Video Walk-Throughs
Video Walk Throughs - Something cool for your buyers to watch
The biggest (and, in some cases, only) thing a video tour offers buyers is that it gives them something to watch. They also allow users to see the home’s layout without needing to interact with the media beyond hitting play. However, videos are selective in what they show, and many potential buyers tend to question what they see in videos and whether it represents the property.
Final Thought On A Virtual Tour vs Walk Through Videos
Selling a property requires many moving parts, and nothing is more time-consuming than figuring out which elements your online listing should have. Although many people relied heavily on video tours in the past, many realtors realized the importance of a 360 virtual tour. Captivly proudly leads the pack in real estate listings, adopting technologies for buyers and sellers alike, love-including video tours. Our realtors are dedicated to selling your home as quickly as possible while ensuring that sellers get an excellent deal. Contact us today to get your home on the market sooner rather than later.
Captivly keeps our simple and affordable. So if you are looking to earn more listings, attract more potential buyers, then are a crucial step in the process.